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Secrets Of Online Lead Generation: 10 Ways To Boost Opt-In Page Conversions ECommerce Articles | January 22 Golden Tate III Jersey , 2009
The opt-in page is a critical leverage point in online lead generation. Here are 10 tips for increasing its conversion rate...Technical & Design Considerations:1. An opt-in page, or "squeeze page", ha...


The opt-in page is a critical leverage point in online lead generation. Here are 10 tips for increasing its conversion rate...


Technical & Design Considerations:


1. An opt-in page, or "squeeze page" Darius Slay Jr Jersey , has but one goal: to collect contact information. That said, there should be no other option but to fill out the form. No menu bar... no external links... nothing to distract your visitor from taking the desired action. This is proven to increase response.


2. As a general rule, the more information you ask for, the lower your response will be. For first contact Matthew Stafford Jersey , settle for the name and email address. Asking for the phone number will kill your response. It's too soon to ask for it. Once you've built the relationship, you can always step up the involvement by offering another enticement for more of their contact information.


3. Be sure the opt-in form is "above the fold" so visitors don't have to scroll down to see it. This is proven to increase conversions. If the copy is long, include another form at the bottom of the page.


4. Your opt-in page should be on its own domain such as www.AutomatedLeadsOnline. This makes it much easier to market and promote your opt-in page using offline methods.


Copywriting Considerations:


5. Here's a quick headline test: Your headline should speak to your target prospect, communicate a unique benefit Ziggy Ansah Jersey , contain a certain amount of curiosity, use specific (non vague) language, and make an emotional appeal.


6. People are increasingly reluctant to give up their contact information. That means your copy needs to work extra hard to "sell" your free enticement. In fact, opt-in page copy is actually sales copy. Your prospect should desire your information so strongly Austin Bryant Jersey , he is willing to give up his closely-guarded email address to get his hands on it.


7. Use bullet points to create intrigue and tease curiosity. They should point out what your prospect will discover on the "other side." Make them as interesting as possible. They should be specific... unique... relevant... and intriguing.


8. Provide a "reason why" you're offering this information for free. People need a reason for everything. A plausible "reason why" is powerful and persuasive.


9. Include a call to action that tells the reader exactly what you want them to do. Leave nothing to chance. Take advantage of the fact that people respond to direct commands. For example, "To get your hands on this valuable Special Report, simply fill in your name and the best email address to reach you."


10. Use audio or video to add an extra dimension. This engages your visitors on another level, and gives you more chances to "sell" your prospect on opting-in.


Use these 10 tips as a general guide for creating effective lead-generating opt-in pages. But take don't take them as gospel. Always test your opt-in page elements to determine the best-performing combination.

Article Tags: Online Lead Generation Will Harris Jersey , Online Lead, Lead Generation, Opt-in Page, Email Address



It聮s hard to find sometimes but it聮s making a resurgence Jahlani Tavai Jersey , black and white film. If you聮ve never used this film now is the time to try it out. Here are some tips to using b&w film and what you can expect from the results.


1. Forget color. This is the hardest thing to do and the number one reason that you will not get good results with b&w film.


2. Look for contrast. Once you can ignore color look for contrast. You will want your image to have a bit more contrast than you would normally want in a color image.


3. Consider shooting situations that are more formal. Black and white film gives such a wonderful timelessness to an image and it聮s perfect for formal situations.


4. Keep your photos simple. Black and white film simplifies so don聮t fight it. Keep the images simple by keeping close to your subject or place your subject against a simple back drop.


5. Babies and pets look great on b&w film. Place the pet or baby on a white background and you聮ll be stunned at the beautiful results.


Black and white film creates a timeless simple look. It聮s wonderful for portraits and formal events. After shooting a few rolls of b&w you聮ll notice that you start to pay attention to composition of your image more, since you don聮t have to worry about color. If you聮re just learned photography try using b&w film for awhile it will help you teach yourself good composition. Think of light and dark, black and white, and good composition and you聮ll find that b&w film could be a whole new hobby for you.


Copyright 2004 Kelly PaalKelly Paal is a Freelance Nature and Landscape Photographer T.J. Hockenson Jersey , exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography ( ). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.


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